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Designers use conceptual modelling to assist their understanding by simulating the subject matter they represent. Designers should consider systems, services and products in relation to what they should do, how they should behave, what they look like and whether they will be understood by the users in the
manner intended.

IB Syllabus core

CAD generated renderings can be discussed with clients due to its virtual nature.  These are 3D images that can be viewed from any angle.

CAD generated renderings can be discussed with clients due to its virtual nature. These are 3D images that can be viewed from any angle.

 

The article and video from FastCoDesign covers the relationship design has with high tech robotic toys.  The discussions between the different disciplines is of interest, showing how a team of very different skills sets are required in order to bring complex products through to market and how conceptual models are used to communicate with oneself and others depending on the design context.

The final design is one that Belker felt conveyed “forward-leaping motion” even “when the car is standing still.” The tiny cars look fast, in other words. Each style was designed to give users a sense of each car’s unique character, with lines and shape reflecting their strength or aggressiveness. As the design went from initial sketching to 3-D mock-ups to prototype models, the design and engineering teams became more intimately intertwined. “In robotics, hardware-software design is more significantly tied together than other products,” Tappeiner says. “If the weight distribution in any of our cars changes by more than one gram, then the cars won’t drive anymore, at all.”

 

It was a novel challenge for Belker, who is not used to deferring to physics when designing in Hollywood. But Belker has always had to depend on his imagination more than anything.

 

Read more @ FastCoDesign