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This article from Core77 shows the development of a concept product that was trying to be funded on Kickstarter. Sketching, in this case freehand, has allows the spontaneous representation of ideas on paper without the use of technical aids. It has been used early in the design process along with Mock-ups – that are full-size models of the umbrella, used for teaching, demonstration, design evaluation, promotion, and most obviously supporting the business concept for potential investors.

Seeing as it’s only a prototype at this point, commenters have expressed some concerns—but given Waldman’s experience in the field, they’ve got a decent shot at making Sa (utility patent pending) a reality, if they reach their $30,000 funding goal by the December 1 deadline.

 

Sa is the latest non-watch project from Matthew Waldman of Nooka fame and is as futuristic as any product he has developed. He's taken young designer Justin Nagelberg under his wing, which, figuratively speaking, happens to be larger than the origami-inspired umbrella that the recent Hongik University grad has designed.

Sa is the latest non-watch project from Matthew Waldman of Nooka fame and is as futuristic as any product he has developed. He’s taken young designer Justin Nagelberg under his wing, which, figuratively speaking, happens to be larger than the origami-inspired umbrella that the recent Hongik University grad has designed.