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Easy to use intuitive interface design allows new operators to quickly become competent in the basic operations
of a product. Good user interface design can be the discriminating factor for a consumer’s level of customer
satisfaction or frustration in their interactions with a product. This can be the contributing factor between product
acceptance and failure in the marketplace.




Poorly designed, less intuitively organized interfaces place a high level of learning through trial and error. They
also increase the memory burden placed on consumers who may use the product intermittently and be destined
to repeat the learning process over.


In the past few years, Google’s gotten their design together. It’s embraced white space along with typography, and their disparate services have begun to match. They even went so far as to release icon guidelines last month that focused on flatness and minimalism. Front-facing icons were to be built on simple geometries. No superfluous drop shadows. No senseless gradients. The instructions were great, and Google showed more design poise than ever before.




The more exciting of the two covers product icons. Google’s, it tells us, are “simple, modern, friendly and sometimes quirky … highly simplified, exaggerated, and caricatured.


Google encourages its designers to take a “reductive approach” to product icons. Instead of a stylized map with an embossed pin on top, the guide encourages something more restrained: a simplified version of the pin itself. The next section establishes the importance of basing the icons on simple geometric shapes.