A designer’s ability to provide satisfaction through aesthetic appeal and pleasure can greatly influence the success of a product, service or system. Understanding attitudes, expectations and motivations of consumers plays a significant role in predicting product interaction. Designers need to be empathetic and sympathetic to user emotion, which acts as a critical component to determine how he or she interprets and interacts with a product, service or system.
IB Syllabus – Additional higher level topics
A product explained in this article from BlessThisStuff is a perfect example of the above statement from the IB. Although this chair is part of a well devised marketing strategy, it shows how the different disciplines of marketing, business, design and craft manufacture have come up with a concept that evokes both pleasure and emotion.
The Glenlivet distillery is the biggest selling single malt whiskey in the United States, and to celebrate their new Nadurra whiskey, they have collaborated with award-winning designer Gareth Neal to create The Glenlivet Nadurra Dram Chair, the ultimate chair for drinking Scotch and be transported to an intimate moment of escape. The outstanding piece of contemporary craft is constructed with the finest natural materials and remarkable attention to detail, such as the etchings in each arm designated to rest your bottle and glass.
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