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What are  effective strategies for  protecting IP?


  • Patents:  “An agreement from a government office to give someone the right to make or  sell a new invention for a certain number of years”.
  • Trademarks:  A  trademark  is  a  recognizable  sign ,  design  or  expression  which  distinguishes  products or  services of a particular trader from the similar products or  services of other traders.
  • Copyright:   Copyright is a legal right created by the law of a country, that grants the  creator of an original work  exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator (e.g. the photographer of a photograph or the author of a book) to receive compensation for their intellectual effort.

May 2016- John Zobrist

A great example of copyright in action can be seen in this article from Dezeen and how laws in different countries are not the same.  It also explains how laws are subject to change and updates.



It is not the first time the global supermarket chain has offered imitations of the Eames’ designs. It has also sold replicas of Mies van der Rohe and Lilly Reich’s Barcelona Chair and Philippe Starck‘s Ghost Chair at stores in countries like Australia, where copyright law allows copies to be sold as long as they are clearly labelled as a replicas.



However, new copyright legislation will come into effect this summer, under the repeal of section 52 of the Copyright, Designs and Patent Act 1988, extending the copyright period to 70 years from the designer’s death.


The DSW Eames Plastic Chair, which was launched onto the market in 1950, is one of many items of designer furniture that will be newly protected.


Read more @ Dezeen