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1.1b Psychological factors

1.1b Psychological factors

The “four pleasure framework” was identified by Professor Lionel Tiger from Rutgers University in New Jersey, US. It includes the four areas of physio-pleasure, psycho-pleasure, socio-pleasure and ideo-pleasure. This interesting website call KnobFeel gives a good...
1.1b Psychological factors

1.1b Psychological factors

Cognitive psychology / cognitive ergonomics is concerned with mental processes, such as perception, memory, reasoning, and motor response, as they affect interactions among humans and other elements of a system.  An interesting article from FastCoDesign explains an...
1.1b Psychological factors

1.1b Psychological factors

Peter Smart has designed a boarding pass contains multiple bite-sized chunks of information. Designed to be read in a particular order—figuring out which gate you need to head to is an earlier priority than locating your seat on the plane.  Sometimes, unnecessary and...
1.1b Psychological factors

1.1b Psychological factors

As with nominal scales, the labels used in ordinal scales can be words, symbols, letters or numerals. When numerals are used, they only indicate sequence or order, for example, ranking someone by placing them in a competition as “third” rather than by a score—they may...
1.1b Psychological factors

1.1b Psychological factors

Human information processing systems.  Data in relation to light, smell, sound, taste, temperature and texture as qualitative or quantitative (ordinal/interval). IB Syllabus core   This article from FastCoDesign tells us of the importance of optimizing...
1.1b Psychological factors

1.1b Psychological factors

This is a great article from TheVerge showing the importance to a design focused global company like IKEA of collecting psychological factor data and assessing the impact of perception in relation to the accuracy and reliability of such data. Your morning may not be...