by Hopley | September 4, 2015 | 7.3 Strategies for user research
When carrying out user research, user populations can be classified into groups depending on age, gender and physical condition. This can allow the designer to gather detailed feedback to generate insights for design development that are particular to each group....
by Hopley | July 31, 2015 | 7.3 Strategies for user research
Designers should select research strategies based on the desired user experiences in the context of the product, service or system. The purpose of user research is to identify needs that reveal the complexities of personae. Real-life scenarios that simulate “actual”...
